Fundamentals of EMV

Understand the basics, learn the important requirements and deadlines of the fraud Liability Shift, and explore options that c-store retailers must consider

Let us prepare your compliance plan now!

What is EMV?

EMV refers to the fraud reducing chip technology that is built into payment cards. Visa, MasterCard, American Express and Discover plan to establish EMV as the standard card technology in the U.S. by October 1, 2015.

EMV Deadlines

All major credit card brands will be instituting a Fraud Liability Shift. The Shift means that fraud liability will shift to C-store owners for POS transactions (October 2015) and fuel dispensers (October 2020).

EMV-Compliant Products

With Gilbarco, C-store retailers can upgrade their sites to support EMV across different Gilbarco and competitive products. Gilbarco provides a simpler path for retailers to plan their EMV migration.

What EMV upgrades are required for my site?

Our experts compiled an easy guide to help you plan your EMV upgrades.

Industry Resources

Industry links to helpful EMV information, including insightful videos.

Create an EMV Migration Plan

What do you need to do to make your site EMV compliant? Find out the actions to take to begin your journey to EMV compliance